NBC misses branding-op for the ages

Evidently, I'm not alone in my outrage toward NBC for airing the videos and pictures from mass murder Cho Seung-Hui. As I blogged earlier today, what I found most revolting was how NBC's logo was all over every picture that was distributed from what NBC anchor Brian Williams described last night as "a multimedia manifesto."

I don't ever watch network evening news, but if I did, NBC would be my last choice. And if I had watched last night, It's not hard to imagine Williams blabbering something like this:

Tonight's big story: an NBC exclusive - mass murder Cho Seung-Hui, as you've never seen him before in all his psychotic glory...

Okay, I'm sure it wasn't quite like that, but who would be surprised if it was? I find NBC crass ratings grab sickening and revolting.

The above image is from a HuffPo entry by contributor Dr. Michael Shaw. His piece reads, in part:

What I'd like to ask NBC is, why the cold feet?

Having decided to identify yourself as "The Official Network of Deranged Homicidal Sociopaths," why did you stop half-way?

I mean, really. Do you think Mr. Cho would have had any problem if you had first passed these pics to your Photoshop guys, scoring a little more coverage with the logo across your boy's hat, his vest, on his shirt, on his glove?

Read the rest of Shaw's column Here.

Photo from HuffPo; Original image: NBC via nytimes.com