Is this how conservatives truly view Palin?

This one video has been spreading like wildfire around the Internet - conservative pundits Mike Murphy and Peggy Noonan were caught off camera talking about the selection of Alaska Governor Sarah Palin, along with NBC's Chuck Todd, who jumps right in, too. Rough transcript from Crooks & Liars:

Murphy: You know, because I come out of the blue swing state governor work. Engler, Whitman, Thompson, Mitt Romney, Jeb Bush. And these guys, this is all like how you want to (inaudible) this race. You know, just run it up. And it's not gonna work.

Noonan: It's over.

Murphy: Still, McCain can give a version of the Lieberman speech to do himself some good.

CT: Don't you think the Palin pick was insulting to Kay Bailey Hutchinson, too? (inaudible)

Noonan: I saw Kay this morning.

Murphy: They're all bummed out. I mean, is she really the most qualified woman they could have turned to?

Todd: Yeah, I mean is she really the most qualified woman they could have turned to?

Noonan: The most qualified? No. I think they went for this, excuse me, political bullshit about narratives and (inaudible) the picture.

Yeah, but what's the narrative?

Noonan: Every time the Republicans do that because that's not where they live and it's not what they're good at and they blow it.

Murphy: You know what's really the worst thing about it? The greatness of McCain is no cynicism and this is cynical. And as you call it gimmicky. ...

Color the Palin selection as just another way that John McCain has miserably failed to placate far right conservatives (and dare I say it, moderates, because she's no moderate, despite the "hockey mom" brush that the McCain camp is painting her with).

I've got much more to say about Palin and the GOP Convention later today, and tonight I'll live blog McCentury's acceptance speech, so stay tuned.